APP PROTOTYPE – UX/UI DESIGNED IN FIGMA
3D LOADING ANIMATION – BLENDER, AFTER EFFECTS 3D BETA
START MENU – FIGMA PROTOTYPE
ENVIRONMENTAL REPORT – FIGMA PROTOTYPE
APP – DOCUMENT READER
APP – DATA CENTER SELECTION SEQUENCE
APP – ZURICH CAMPUS SELECTION SEQUENCE
CLIENT
DIGITAL REALTY
ROLE
Application Product Designer
PLATFORMS
iPad / Mobile / A.R. / V.R.
TOOLS
Figma, Adobe XD, Midjourney A.I., ChatGPT4
METHODS
High-fidelity prototypes, UX/UI design
DURATION
Feb 2023, ongoing
ABOUT
Digital Realty is a leading company that provides worldwide data center locations and solutions. They offer a secure, flexible, and scalable environment where businesses, technology, and data converge to transform data into valuable insights. By bringing together companies, technologies, and data, Digital Realty enables collaboration and problem-solving to address digital transformation challenges and unlock new opportunities. Their global meeting place allows businesses to concentrate on their customers’ success, providing a foundation for innovation and growth.
MY ROLE
In 2022, I had the pleasure of meeting the Digital Realty (DR) team, where I immediately connected with Thomas, the head of marketing, and his remarkable team.
Their challenge was presenting crucial data center information during facility tours while upholding stringent security protocols, adhering to a recent branding change, and keeping the ever-increasing sales and marketing materials up-to-date and seamlessly accessible during these tours outside wifi-connected areas posed a significant hurdle.
Drawing from my experience in application design at IBM, I quickly grasped the challenges they faced in supporting their tour teams.
To address these challenges, I presented an ingenious solution that leveraged cutting-edge advancements in augmented reality, design tools, and the unmatched capabilities of Unity 3D, the leading cross-platform engine for 3D applications. The proposed app, complemented by a robust cloud infrastructure, promises remarkable flexibility and power, enabling them to highlight and effectively sell the unique features of each specific data center and distinguish DR data centers from the competition.
In embracing this solution, Digital Realty can showcase its data centers in an immersive and captivating manner, allowing prospective clients to experience the highlights of each facility while maintaining the highest levels of security. This innovation can revolutionize facility tours and equip the sales team with an arsenal of dynamic and up-to-date marketing materials, ultimately boosting the success and differentiation of Digital Realty in the market.
ARTWORK – MIDJOURNEY A.I.
RENDERED IMAGES TO BRAND GUIDELINES
PROJECT DOCUMENTATION – ADOBE XD
INTERACTIVE DELIVERY DOCUMENTATION
